Beach Street Co were wanting to redevelop their existing presence as a cafe on the fremantle foreshore. This project truly was a rebrand in every sense - with the name, the building structure, purpose and the visual identity all going through a complete transformation for this project with us.

We helped develop this brand to reflect the ‘Freo’ culture — laid back with a focus on good food, wine and music. This cafe/bar is a place to come relax and enjoy the views over the iconic fremantle harbour, where you can sit back (wine or coffee in hand) and watch the comings and goings.

The visual identity we created drew inspiration from the ‘Container Rainbow’ sculpture, located on the hill behind the cafe. The colours and visuals play into this iconic sculpture and serve as an instant point of connection and recognition for customers.

Brand Strategy

Branding

Website Design & Development

Print Design

Signage