Create with Cardboard came to LUMO with a visual identity already created, however without a brand strategy in place. So prior to embarking on the website project we did a brand strategy workshop to bring us inline with this brand. A critical step to ensure we were creating something that had the right messaging for the right audience.

We crafted ‘conscious play for little hands’ which we introduced as both a tagline on the website, but also as our guiding star for the brand. Ensuring that along the way we took pause to confirm what we were designing would appeal to those with our shared values.

We engaged Heidi Talic for the photography which really brought together the visual identity and strategy in the perfect way. Capturing moments of real play with children, the toys and their parents.

Brand Strategy

Website Design & Development

Art Direction

Digital Design

Photography Heidi Talic