We took inspiration from beauty found within nature for Ethical Essence's Branding as we felt it aligned perfectly with the brand strategy.

The colour palette is warm, calm, wise and reflective of the Australian landscape. We paired the colour with nature-inspired patterns. In order to maintain the elevation of this brand’s positioning, we paired this nature-inspired aesthetic with refined, sophisticated typography, open space and clean lines. Overall balancing elegance and organic.

Brand Strategy

Branding

Website Design & Development

Art Direction

Photography

Packaging Design

Digital Design