Hap & Co imputes contemporary sophistication, bold innovation, and still retains a spark of intrigue.

The colour palette for this brand pushes this objective with deep olive and sand hues being complemented by a striking pop of light blue. It takes inspiration from the old branding but reshapes it in a new sharp, suave and interesting way.

We introduced the use of the ampersand as a key element in the visual identity, replacing the existing ‘+’ used in the previous logo. This exudeds a more mature look that better aligns with the brand strategy. This redesigned ampersand has a subtle ‘H’ hidden in the detail, just to further align this identity with the brand values.

Overall this refreshed identity strikes the balance between  contemporary and corporate. Instilling trust, confidence without losing the curiosity aspect we love so much about this strategy.

Brand Strategy

Branding

Website Design & Development

Print Design

Digital Design